Visit Kāpiti – Brand Identity

Agency: One & Only
Client: Kāpiti Coast District Council
Design Direction: Alice McKeown
Creative Direction: Pearl Delaney-Girdlestone

The Kāpiti Coast is just a quick skip from Wellington, but feels like you’re a world away. With sun-soaked beaches, great food, a strong sense of community and a distinctly slower pace, it’s a place that’s easy to settle into, and hard to leave.

Following an initial brand refresh, I helped evolve Visit Kāpiti into a vibrant tourism identity designed to draw both Wellingtonians and visitors from further afield to the coast. The challenge was to capture the region’s unique spirit and translate it into a brand that felt as sunny, energetic and welcoming as Kāpiti itself.

Building on the refreshed foundations, we developed the identity across campaign creative, event activations and a lifestyle magazine. Bold colour, energetic language and typography and sun-drenched photography came together to create a bright, optimistic visual language, while playful messaging brought a sense of warmth and personality to the brand.

The result is a distinctive tourism identity that celebrates Kāpiti as a place to slow down, soak it up and experience a little more of what makes the coast special.